Revamping business strategy using Business Model Canvas (BMC), SWOT analysis, and TOWS matrix

Indonesia’s creative industry has grown rapidly. Competition in the business becomes fierce, forcing players to become more competitive win customers. This issue requires continuously improve their strategies keep sustainable. phenomenon is also faced by XYZ, a gift-wrapping unit located Bandung. study aims recommend XYZ new revamp its using concepts of model canvas (BMC); strengths (S), weaknesses (W), opportunities (O), and threats (T) analysis; TOWS matrix. The research method descriptive qualitative, with interviews as main technique. respondents comprise six people from inside outside company. validity qualitative data was tested through triangulation sources, member-checking technique used confirm analysis results. results showed that existing strategy fulfilled 9 BMC blocks. Next findings, eleven are revealed four them highest priority be implemented, i.e.: 1) Following market trends demands, expanding intended customer target; 2) Improving product quality services for focused 3) Benefit programs loyal customers; 4) Adding online channels/ social media e-commerce enhancing strategic partners. embedded into compass sustain advantage. Additional valuable learning came synthesis steps. To make multiple complex factors manageable, stepping scheme starting each block, compiling regrouping all.